The premiere event for accounting professionals
Your destination for advanced practice management insights
What are the hot new niches and service offerings accounting firms should explore? How can technology improve the speed and efficiency of your practice? What role is AI currently playing and where will it go from here?
These are just a few of the critical questions experts will discuss at Accounting Today’s FIRM GROWTH FORUM. Featuring CPE-eligible sessions, interactive workshops, informative case studies and so much more, this is your chance to dive deep into all aspects of the modern accounting landscape with your fellow leaders.
These are the insights and ideas you can’t find anywhere else
Understand how artificial intelligence is impacting the profession and what it’s likely to mean in the future
Learn how accounting firms can leverage technology to improve their practices
Transitioning from traditional commodity services (assurance, tax, bookkeeping) to more value-added, higher-margin offerings
Explore how CAS’s evolution is transforming firms and creating new opportunities and specialized niches
Explore tactics and strategies for facing the pipeline problem, including finding and keeping staff and building capacity without necessarily hiring more people
Explore how firms are evolving their structures to drive efficiency and deliver greater value to clients
Who Attends
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Join us in beautiful San Diego after the tax season crunch
After a hectic tax season, refresh your mind and your practice with new insights and new ways of thinking. The San Diego Mission Bay Resort offers the best of the Southern California lifestyle — sun, sand and so much more. Indulge in the heart of San Diego, where you’ll enjoy waterfront dining, outdoor activities, luxurious spa treatments, poolside relaxation and close proximity to everything you could want in this vibrant city.
Recognizing the 2026 Fastest Growing Firms
Accounting Today Editor-in-Chief, Daniel Hood, will present awards to honor the 2026 Fastest Growing Firms – a program designed to recognize outstanding achievements in the accounting profession.
Sponsorship opportunities
This is where accounting leaders convene for strategic conversations that drive the profession forward. Position your brand as a thought leader, solutions provider or partner to an audience of decision-makers.
What attendees are saying
If growing your firm is on top of your strategic plan, then being at FIRM GROWTH FORUM should be your first “must do” item.
Accounting Today brings your firm caught up to the present and prepared for the future.
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