The Premiere Event for Accounting Professionals
Your Destination for Advanced Practice Management Insights
What are the hot new niches and service offerings accounting firms should explore? How can technology improve the speed and efficiency of your practice? What role is AI currently playing and where will it go from here?
These are just a few of the critical questions experts will discuss at Accounting Today’s FIRM GROWTH WEST. Featuring CPE-eligible sessions, interactive workshops, informative case studies and so much more, this is your chance to dive deep into all aspects of the modern accounting landscape with your fellow leaders.
These are the Insights and Ideas You Can’t Find Anywhere Else
Understand how artificial intelligence is impacting the profession and what it’s likely to mean in the future
Learn how accounting firms can leverage technology to improve their practices
Transitioning from traditional commodity services (assurance, tax, bookkeeping) to more value-added, higher-margin offerings
Explore how CAS’s evolution is transforming firms and creating new opportunities and specialized niches
Explore tactics and strategies for facing the pipeline problem, including finding and keeping staff and building capacity without necessarily hiring more people
Explore how firms are evolving their structures to drive efficiency and deliver greater value to clients
2026 Featured Speakers
Daniel Applegate
Matt Armanino
Jim Bourke
Tim Brackney
Blake Chapman
Tim Cook
Jim Godfrey
Nishaad Ruparel
Sean Taylor
Jason Yetter
Who Attends
Photo Gallery
Karaoke Party
Back by popular demand, the Firm Growth Forum Karaoke Party! Register Today to join the party.
Join Us in Beautiful San Diego After the Tax Season Crunch
After a hectic tax season, refresh your mind and your practice with new insights and new ways of thinking. At the Manchester Grand Hyatt San Diego, explore Southern California’s vibrant culture and natural beauty from our waterfront hotel in downtown San Diego. Unwind and enjoy easy access to all things San Diego, including the region’s best beaches, the local restaurant scene, Seaport Village and various entertainment venues.
Sponsorship Opportunities
This is where accounting leaders convene for strategic conversations that drive the profession forward. Position your brand as a thought leader, solutions provider or partner to an audience of decision-makers.
Recognizing the 2027 Fastest-Growing Firms
Accounting Today Editor-in-Chief, Daniel Hood, will present awards to honor the 2027 Fastest-Growing Firms – a program designed to recognize outstanding achievements in the accounting profession.
What Attendees Are Saying
If growing your firm is on top of your strategic plan, then being at FIRM GROWTH FORUM should be your first “must do” item.
Accounting Today brings your firm caught up to the present and prepared for the future.
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