Senior Operations and Strategy Leader
Accountant Channel Avalara
Marianne oversees the Avalara for Accountants Partner Program, delivering partner 1st experiences by driving strategy and execution as the Senior Operations and Strategy Leader for the Accountant Channel. She brings 15 years of experience and knowledge working with the tax & accounting profession specializing in client advisory services (CAS) and sales and use tax, guiding and consulting with firms as they embrace technology, evaluate internal processes, and expand service lines. Before Avalara, Marianne was at CPA.com, where she co-developed and co-facilitated the “Compliance & Advisory: Roadmap to Your Sales and Use Tax Practice Model” workshop, educating accounting firms on the changing sales & use tax landscape, the emerging business opportunity, and how to build a successful practice. Marianne has been a featured speaker at many thought leadership events and industry conferences where she shares her passion and extensive knowledge of client advisory services (CAS) and sales and use tax with the profession.
As firms strive for growth, integrating advanced automation and in-demand services, including sales tax compliance, into your firm’s tech stack is no longer optional—it’s the key to growth. By embedding various solutions, firms can streamline operations, elevate client satisfaction, and expand their client base. However, successful implementation requires more than technology; it demands a holistic approach that aligns people, processes, technology, and market strategies.
This interactive session provides an opportunity to collaborate with industry experts and peers to develop a strong business case for adopting transformative solutions. Together, you’ll create a compelling value proposition and define actionable business objectives to drive innovation and secure stakeholder buy-in.
What you’ll learn: