President
K1x
Geralyn Hurd is the Co-Founder and President of K1x, bringing deep expertise in accounting, tax technology, and business transformation. Geralyn’s 32-year public accounting career included tenure with 3 large accounting firms where she has built & grew regional and national practices. In addition, she led a carve-out of the tax technology practice from her firm and created an independent technology firm – K1x. As a CPA and tax technology patent holder, she has been at the forefront of developing innovative solutions that streamline compliance and unlock new revenue opportunities for firms. Geralyn is a sought-after speaker and thought leader, known for her ability to bridge the gap between traditional accounting practices and cutting-edge technology. Her passion lies in empowering firms to work smarter, not harder, by leveraging automation and strategic insights.
Join industry experts for an extensive, immersive, accelerated experience and the latest hands-on skills. In an increasingly competitive market, standing out as an accounting firm requires more than just technical expertise. This session will explore the Triple Threat—a powerful combination of specialized expertise, technology-driven efficiency, and high-impact advisory services—that can set your firm apart. Learn how to identify and leverage your unique strengths, implement scalable technology solutions, and transition from compliance-focused work to value-driven advisory services. Walk away with actionable strategies to build a compelling market position, attract high-value clients, and future-proof your firm’s success.
What you’ll learn: