Tax and accounting professionals have more solutions available to them now than ever before. So why are so many firms still bogged down by cumbersome tools? The answer: Because not enough of those tools work together in a way that provides real, seamless automation. In this session, we’ll uncover how Thomson Reuters helped Friedman & Huey Associates streamline operations and unlock real automation. We will detail exactly what firms should look for in tax workflow solutions—red flags, green flags, and more—helping attendees to better identify tools that fit their firms’ needs.

• Sometimes, Less Is More: It may seem counterintuitive, but more tools don’t necessarily mean more efficiency. In fact, many tax and accounting firms are inefficient because of the larger number of software within their workflow.
• The Secret Sauce: Flashy, new offerings can be awfully enticing; after all, they do come with all those bells and whistles. But remember to keep the main thing the main thing, and that’s seamless integration. If a solution doesn’t work with what you’re using, it doesn’t matter how innovative it is.
• You Simply Can’t Skip Your Homework: Firms must strategically evaluate all tools—both those they’re considering and ones they’re already using. Grade solutions against your firm’s contemporary and expanding needs, not just against performance during the most recent tax season. Expanding your lookahead distance is critical to strategic planning.

Join us for an exclusive pre-conference meet-n-greet where you’ll have the opportunity to network with fellow attendees, distinguished speakers, esteemed editors, and members of the advisory committee. This intimate gathering by the Bay sets the stage for meaningful connections and collaborations, offering a chance to engage in insightful discussions, exchange ideas, and forge valuable relationships within your field.

Firm leaders from Accounting Today’s 2026 Fastest-Growing Firms go beyond revenue metrics to share how they built growth that lasts. This keynote panel explores how firm leaders evolved their strategies, differentiated their practices, navigated staffing and operational challenges, and adapted as they scaled—while maintaining strong cultures, client relationships, and long-term sustainability.