Alan Pruitt

Alan Pruitt

CEO

Pruitt Prep CPA

Alan Pruitt, CPA is the Founder of The Therapist CPA who helps private practice owners increase profitability, reduce taxes, and gain clarity over their numbers without overwhelm.

With over 17 years of experience, Alan has advised hundreds of therapy practices, from solo clinicians to multi-provider group practices, helping them uncover hidden profit, fix cash flow issues, and implement financial systems that support sustainable growth.

His work is rooted in real-world experience. Alan has spent over a decade supporting his wife, an LPC-S and group practice owner, build the financial systems and strategies inside her practice that became the foundation for his firm’s approach today.

Alan is known for translating complex financial concepts into clear, practical guidance. Whether it’s understanding profit per clinician, optimizing entity structures, or building a proactive tax strategy, his focus is simple: help practice owners make confident financial decisions and keep more of what they earn.

Through his proven strategies Alan’s mission is simple: help therapists build practices that are not only impactful but financially strong, scalable, and aligned with the life they want to live.

Most group practice owners are profitable but don’t necessarily feel like it so he lives by the motto, the sooner you build a financially strong, sustainable practice, the longer you get to enjoy it, so I'm here to help you every step of the way.

Featured Sessions

Thursday, September 24, 2026
11:15 am

Pruitt Prep needed to create capacity for growth without sacrificing client service or margins. In this case study, Pruitt Prep and Digits will share how the firm standardized workflows and used firm-specific AI to automate statement collection, categorization, and reconciliation. Hear how they managed implementation, migrated clients, and processed two years of activity across 24 accounts in just a few hours—while reducing client follow-up.