President & CEO
CalCPA
Denise LeDuc Froemming, President & CEO of CalCPA, leads a dynamic team serving over 40,000 members—California’s top CPAs, trusted advisors, students, and educators. Her leadership centers on creating authentic, inclusive cultures that celebrate differences, foster honesty, and inspire excellence. Before joining CalCPA, Denise was CEO of the International Institute of Real Estate Management (IREM) and held leadership roles in international healthcare organizations. She’s a Certified Association Executive (CAE), Certified Public Accountant, and holds an M.B.A. with an accounting focus. Denise is deeply committed to mentoring young professionals and supporting their growth in the accounting and finance fields, helping to cultivate the next generation of dynamic leaders. Her favorite quote is - "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Maya Angelou
In an era of rapid innovation and shifting client expectations, accounting firms face unprecedented challenges—and opportunities—for growth. This session will explore strategies and best practices to help firms thrive, from leveraging cutting-edge technology and expanding services to forming strategic partnerships and enhancing client value.
Discover how to define growth on your own terms, balance short-term wins with long-term sustainability, and implement actionable tactics like mergers, acquisitions, and targeted marketing. Join industry leaders to learn how firms are adapting to stay competitive and position themselves for lasting success.
In our closing session, four well-known experts share their insights on the major issues facing firms, from keeping up with technology and finding the right service mix, to optimizing their client base, finding the talent they need, making the move to advisory services, and much more. Our interactive format encourages attendees to engage directly with our experts through live Q&A. So come prepared with hard-hitting questions and get ready for candid, off-the-cuff answers.