Ellen Choi

Ellen Choi

CEO & Founder

Edgefield Group

is a serial entrepreneur with a passion for driving innovation in the accounting profession. She is the CEO and Founder of Edgefield Group, a consultancy that offers services at the intersection of AI, technology, and business transformation to solve Top 500 CPA firms' biggest challenges. A Stanford Engineering alumna, she began her career at Google, where she automated finance processes and optimized business performance. Her experience with outdated software in the back office ignited her passion for creating delightful, frictionless, high-powered, fully secure, cutting-edge technology solutions that empower the back-office staff. After earning her Harvard MBA, product leadership roles in Silicon Valley, and selling her b2b SaaS HR tech startup LarkApps, she co-founded Aiwyn, a technology company helping accounting firms streamline their practice management. Aiwyn has been recognized with Forbes 100 Rising Stars, Boomer Visionary Award, and AccountingToday's Award.

Featured Sessions

Tuesday, May 20, 2025
2:05 pm
AI in Accounting

As artificial intelligence becomes a cornerstone of professional workflows, accounting firms are discovering its potential to enhance efficiency, generate insights, and deliver a competitive edge. This panel will explore AI’s transformative impact on the profession, from streamlining operations and reducing errors to empowering staff with AI-driven tools and insights.