VP of Accountant Advocacy
ADP
Heather Sperduto began her career at ADP, the global human resources and payroll company, as a district sales manager. With a career spanning two decades, Heather steadily progressed through the organization, moving from corporate sales trainer to corporate accountant services leading to her present position as vice president of Sales Operations for the ADP Accountant Channel. Heather has supported the nationwide design and execution of the ADP Accountant Program.
As firms face increasing pressure to grow without adding proportional headcount, accounting professionals are rethinking how technology, automation, and AI can create capacity, expand advisory services, and strengthen client relationships.
In this session, ADP’s Heather Sperduto will be joined by Dawn Brolin, CPA, CFE, CEO of Powerful Accounting, Inc., to share how firms are using AI-enabled workflows, automation, and data-driven insights to move beyond compliance work and create more strategic client engagements. Through real-world examples, attendees will learn how technology can help firms increase efficiency, address workforce challenges, improve service delivery, and position themselves for sustainable growth.