Sr. Vice President, Global Operations
Infinity Globus a Springline Company
Hiral Rao believes that the secret to scaling a successful firm isn't just found in a spreadsheet. It is found in the people. With over 23 years of experience in audit and advisory services including a long and successful tenure at EY, Hiral has seen firsthand how the industry has evolved. Today, as the Head of Global Operations at Springline, she is the driving force behind the firm’s global footprint. She manages everything from client facing operations to shared services, ensuring that the transition to a global model is both strategic and seamless.
What truly sets Hiral apart is her commitment to "Scale with Soul." To her, this credo means that a firm’s growth must be measured by more than just numbers. It is about balancing ambition with empathy and ensuring that every milestone creates a positive impact for the team. She is a firm believer in servant leadership and brings a unique blend of creativity and emotional intelligence to her role. By focusing on the "why" behind every decision, she helps build environments where every team member feels valued and included.
Hiral was drawn to Springline by the grit required to scale and the excitement of building something innovative alongside passionate colleagues. She thrives in fast paced settings and is known for her ability to think outside the box to solve complex problems. Whether she is designing global operational workflows or fostering a culture of collaboration, Hiral is dedicated to building resilient, people first firms that are ready for the future.
Finding—and keeping—the right talent has become one of the biggest growth constraints for accounting firms. In this panel, firm leaders and HR executives share what’s actually working to attract top candidates, engage high performers, and retain talent in an increasingly competitive and evolving market. From modern recruiting strategies and career pathing to culture, flexibility, and workforce models, this session offers practical insights CPAs can apply to build resilient, people-first firms that scale.