Samantha Bowling

Samantha Bowling CPA, CEPA, CFE, CGMA is the Managing Partner of GWCPA, a progressive public accounting firm recognized for its commitment to innovation and modernization. With over 30 years of experience, Samantha has played a transformative role in the firm’s success, particularly in the past decade. Known for her forward-thinking leadership, she has been at the forefront of integrating cutting-edge technology, including artificial intelligence (AI), to streamline operations and enhance client service.

Taking the helm as Managing Partner in 2023, Samantha led the firm through a significant period of transformation. She recognized early on the growing impact of technology in accounting and championed the adoption of AI across various areas, from audit processes to tax research and document management. Under her leadership, GWCPA became a trailblazer in using AI to optimize all aspects of the firm’s operations, positioning it as an industry leader in tech adoption.

Samantha’s leadership has earned her numerous accolades. In 2025 and 2026, she was recognized by Forbes as one of the Best-in-State CPAs. In 2024, she was named one of the Most Powerful Women in Accounting for the second time by the AICPA and CPA Practice Advisor. Her dedication to mentorship and team development also earned her the MACPA Experienced Leaders Award in 2023.

Under her guidance, GWCPA has cultivated a culture of continuous improvement, where team members are encouraged to innovate and participate in the firm’s success. Samantha introduced initiatives like eliminating weekend work and limiting overtime hours to ensure a healthier work-life balance for her team, helping to remove the stress of busy season. The firm thrives on empowering employees to take initiative and contribute to its ongoing growth, creating an environment where people feel supported and valued.

Samantha has also served on multiple boards, including those of AICPA and MACPA, and has held the position of Past Chair of the MACPA.

Looking ahead, Samantha is committed to continuing her mission of transforming public accounting. She envisions a future where technology further alleviates the pressures of busy seasons, enhancing both the client experience and the professional lives of her team. She remains dedicated to elevating the profession, ensuring that GWCPA stays at the cutting edge of the industry’s evolution.