Founder
Accountants Forward
Seth Fineberg is an accounting industry consultant & Content Strategist. He has been an editor and journalist for over 30 years, the vast majority of which has been spent overseeing the accounting profession’s evolution. To this end, he has served as Technology Editor at Accounting Today and the head of AccountingWEB's US team.
Through his current business, Accountants Forward, he aims to see the accounting profession progress through the creation of quality practical and useful content from vendors, industry organizations and accounting firms themselves. He plays a variety of roles in such content’s creation and execution, be it articles, podcasts, webinars, white papers or even live events. He is also a regular contributor to CPA Trendlines, Karbon Magazine, Insight Magazine, a known speaker at industry events, and an advocate for the advancement of the accounting profession.
The accounting industry is grappling with talent shortages, increasing client demands, and mounting pricing pressures. While AI is often seen as a tool for efficiency, relying solely on AI automation falls short of addressing these challenges. When fully embraced, AI can be a transformative force—redefining how firms scale capacity, optimize processes, and elevate the client experience.
In this session, discover how AI technologies, including AI agents, are enabling firms to take on more engagements without increasing headcount. Learn how AI goes beyond task automation to orchestrate workflows, improve decision-making, and empower teams to more easily meet client demands.
Using real-world examples, we will illustrate how AI is reshaping the future of accounting and provide a practical roadmap to help your firm thrive. Whether you’re exploring AI for the first time or refining your strategy, this session will equip your firm to maintain its competitive edge and leadership.
What you’ll learn:
Experience an inspiring real-world success story highlighting the journey of two businesses working together, shedding light on the obstacles they overcame and their achievements. As a generational talent shortage grips the industry, tax and accounting firms are having to do more with less. At the same time, expectations for client experience have never been higher. In this session, we’ll cover how automation software improves efficiency, streamlines workflows, and minimizes or even completely removes tedious manual tasks, all while empowering firms to deliver an unrivaled client experience. Learn how these tools empower your team to deliver a superior client experience while positioning your firm for sustainable growth.
What you’ll learn:
Explore the potential of AI in accounting with real tangible and practical applications tailored to today’s accounting professionals. You will hear from a CAS practitioner and AI experts to demystify AI technologies. The goal is to show how AI can streamline accounting operations, unlock new levels of efficiency, and gain financial insights to stay competitive and deliver greater value to clients.
What you’ll learn: