Public accounting is in the middle of a talent reset.
In this session, we’ll break down the latest compensation trends, what candidates actually want, and what’s driving exits from the industry – all based on findings from a proprietary database with 21,000+ rows of crowdsourced data.
Attendees will walk away with practical strategies to attract, retain, and engage top talent, and to build a workforce model that supports sustainable growth and scale.
- How real-time compensation trends are shifting staff expectations across levels.
- Why firms are losing (or winning) talent, and the data-backed drivers behind it.
- Concrete steps leaders can take to align pay, roles, and career paths to today’s market.
Everyone has a number. For some, it’s what their firm is worth. For most, it’s what they need or want to earn — and that number quietly drives decisions at every level of the organization, from entry-level staff to the managing partner. Career choices, investments, staffing decisions, risk tolerance — all of it flows back to that single target.
But what happens when you look beyond the number?
In this session, firm leaders will learn how to expand their vision, challenge traditional assumptions, and rethink what’s truly possible for their firm.
- Expansion of alternative growth strategies.
- Deeper understanding of how to motive staff to change how they work with clients.
- Development of intrapreneurial thinking within firms.
Finding—and keeping—the right talent has become one of the biggest growth constraints for accounting firms. In this panel, firm leaders and HR executives share what’s actually working to attract top candidates, engage high performers, and retain talent in an increasingly competitive and evolving market. From modern recruiting strategies and career pathing to culture, flexibility, and workforce models, this session offers practical insights CPAs can apply to build resilient, people-first firms that scale.
The profession is shifting from services to transformations. In this session, you’ll explore why the billable hour and “best practices” are dead—and how value pricing, subscriptions, and timeless best principles can turn customers into lifelong collaborators. Leave with fresh frameworks and the courage to lead the Transformation Economy rather than chase it.
- Identify the core principles of the Transformation Economy and apply them to rising customer expectations.
- Recognize that health, wealth, wisdom and meaning are universal aspirations that will foster new business models that create deeper, lasting value.
- Determine and design offerings that deliver meaningful personal transformation—not mere transactions.
Sustainable growth doesn’t happen by accident. This panel discussion will focus on how firms are intentionally aligning pricing models, client strategy, and operational execution to support profitable and scalable growth. Drawing on real firm examples, the discussion will explore how leaders evaluate service mix, standardize and streamline operations, and make disciplined decisions around talent and capacity. Participants will leave with a host of best practices they can use to assess their current growth approach and identify actionable next steps.
This interactive roundtable brings CPAs and accounting leaders together for a candid, peer-to-peer discussion on today’s most pressing staffing and operations challenges. Guided by a facilitator, participants will share what’s working—and what isn’t—across hiring strategies, workforce models, capacity planning, and operational efficiency. Attendees will actively exchange ideas and perspectives on how to better support their firms, their teams, and their clients.