Co-Founder
Better Everyday
Darren Root is an author, entrepreneur, speaker, and creative visionary dedicated to reimagining what it means to lead in the accounting profession. While putting himself through college working at a high-end men's clothing store, Darren developed an early appreciation for style, service, and design-values that would shape his entire professional journey.
After starting and scaling his own accounting firm, Darren launched a men's clothing store, became a partner in a luxury Asian antique lamp company, and served as Executive Editor of CPA Practice Advisor Magazine. He went on to found Rootworks, one of the profession's first firm transformation platforms, and later launched Better Everyday, a private community designed to support firm owners seeking clarity, simplicity, and freedom.
A lifelong writer and thinker, Darren has authored multiple books and written extensively for publications like Accounting Today, CPA Practice Advisor Magazine, and INC Magazine.
In an era of constant change, many accounting practices can grow unwieldy—overrun by complexity, ad-hoc processes and scattered systems. In this session, we’ll explore how The Simple Firm model restores focus and intentionality by centering on five essential attributes: a clear, intentional business model; a streamlined technology stack; deeper, higher-value client engagements; an unforgettable client experience; and a culture that makes your firm a great place to work. You’ll walk away with practical strategies to simplify operations, boost profitability and create a thriving environment for both your team and clients.
What you’ll learn:
In our closing session, four well-known experts share their insights on the major issues facing firms, from keeping up with technology and finding the right service mix, to optimizing their client base, finding the talent they need, making the move to advisory services, and much more. Our interactive format encourages attendees to engage directly with our experts through live Q&A. So come prepared with hard-hitting questions and get ready for candid, off-the-cuff answers.
Sponsored by
Most accounting firms try to grow by adding more—more services, more technology, more people. Over time, growth feels less like momentum and more like complexity: inconsistent client experiences, burned-out leaders, and teams unclear on priorities. The firms that scale successfully take a different path.
They build a firm playbook.
In this session, based on the principles from The Simple Firm, Darren Root explores why a clearly defined firm playbook is the single biggest catalyst for sustainable growth, team alignment, and a consistent client experience.
This session is designed for firm leaders who want to grow intentionally without burning out themselves, their teams, or their clients. You’ll leave with a practical framework for beginning, or refining, your firm’s playbook and a new perspective on what it really takes to build a scalable, modern accounting firm.